Fashion Film

‘SOMEBODY’ BY MIRANDA JULY: I SO TOTALLY LOVE IT

by Kanndid

‘Somebody’ is a new communication app from Miranda July, artist, writer and director of the brilliant 2005 comedy Me and You and Everyone We Know:

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“ ‘Somebody’ works when you send a message to an intended recipient, a friend, a lover, a family member.…The message goes not to the intended recipient, but to the person geographically nearest in proximity to the intended recipient. The messenger, most likely a stranger, delivers the message verbally, acting as your stand in.” (Prada)
Image from harpersbazaar.com
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Miranda’s short film to launch the ‘Somebody’ app, developed with the support of Miu Miu is delightfully hilarious. The film is peppered with AW 14-15  Miu Miu garb:
  Image from buro247.com
CA3_Somebody_11Image from vogue.com
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Image from anothermag.com
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Image from vogue.com
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 We’ve seen Wang promote his range using comedy as a vehicle, with Bon Qui Qui , so it’s not  a new concept in that respect but the film combined with the app certainly does make it innovative (in the fashion field at least). I think it is utterly genius and I love seeing designer garb being presented in such a fresh context, steeped in everyday life. It’s a smart bold move from Miu Miu and really helps to communicate the brand’s playful, quirky personality.
See the video below. I would so love to try out this new app but frustratingly it is not available on android. Sort it out!